Radical Adventure Riders
Co-founder of Radical Adventure Riders (RAR), a national organization with a mission to center gender inclusivity and racial equity in cycling and the outdoors. I collaborated with fellow co-founder and illustrator, Mary Lytle, to create a visual identity system that was welcoming, playful, and Lisa Frank-esque. Since 2017, I have designed merchandise, printed publications, website UI, marketing designs, and almost anything else you can think of for RAR.
With 10 chapters across the country, 21k+ followers on social media, and 5k+ sticker sales, RAR has grown into a movement bigger than any of us could have envisioned.
Co-founder, Creative Director, Designer
User interface design, branding, visual identity, marketing, print design and social media