01_RAR

Radical Adventure Riders

Co-founder of Radical Adventure Riders (RAR), a national organization with a mission to center gender inclusivity and racial equity in cycling and the outdoors. With 20 chapters nationwide (and Australia), 23k+ followers on social media, and 7k+ sticker sales, RAR has grown into a movement bigger than any of us could have envisioned.

I collaborated with fellow co-founder and illustrator Mary Lytle to create a welcoming, playful, and Lisa Frank-esque visual identity system. Since 2017, I have designed merchandise, printed publications, website UI, marketing designs, and almost anything else you can think of for RAR. 

Role
Co-founder, Creative Director, Designer

Skills
User interface design, branding, visual identity, marketing, print design and social media

RAR-Primary-Logo
RAR-Secondary-Logo
RAR-Shirt
RAR-Waterbottle
RAR-Shred-Sticker
RAR-Socks
GRBR-Layout
RAR-Get-Rad-Issue-02
06_RAR
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My cat Bogbu, donuts & coffee make me happy ~ email me if you want to connect.